Genie

Without regular content production, you strongly deny yourself an ability to pull in traffic to your website. It is therefore on you to up your game.

Ideally, you want your content to be simple to digest, so try to dumb down complicated jargon wherever possible.

Now we must stress this to the fullest, content is representative of a diverse mix of formats, including of blog posts, case studies, FAQs, service/solutions pages, and so much more. It would be best if you tried to engage the entire every setup possible, your existing and potential user base will find answers amongst all these formats.

Make the focus of your content be attention-grabbing text wherever it's featured.

If you already have a steady flow of new content that gets added to your site, the next step is to ensure it's perfected for your typical customer as well as Google.

It is what SEO (Search Engine Optimisation) is all about, and albeit it might be tricky, it comes down to two things:

• The words you use on your website (which you can control)
• The quality of code driving your web pages (which we take care of by default in the Sites Done Right platform)

Ideally, what is needed is a process, or better yet, an automated system which permits you to master both these aspects on a page-by-page.

It is probably the most overlooked thing by most businesses out there. However, it is the one thing that will change your fortunes if you devote some time to ensuring you get covered in local search results (as well as general).

Trust us when we say it is super important to build subsets of your content which cover the geographical areas where you can deliver your services to or acquire customers.

To put this in context, imagine some online doesn't conduct a location-specific search (for example, Builders in Warrington), the likelihood is that Google will serve results based on proximity first.

We'll also add in this factor for you consider that the visits from your local search pages are on average 5X more likely to be genuine opportunities to do work according to recent estimates.

When you've mastered the steps above, which will all increase your organic traffic, then it would be good a time to look at paid advertising budgets.

Indicators that you should put this up for review are that what we've advised is working correctly and from these efforts are bringing in results.

It is at this stage you may be looking to scale your growth rapidly, and what better a way to do it than with web pages that you know are structured well, achieve outstanding levels of engagement and convert viewers into paid customers.