Product leader at an investor-backed SaaS startup focused on scaling user acquisition and activation. Motivated by measurable growth, rapid iteration and reducing time-to-value for new customers.
Demographics
Age
30-40
Gender
female
Job Title/Role
Head of Product
Marital Status
Married
Salary
£70,000-£110,000
Persona Type
B2B
Company Info
Industry
Software / SaaS
Size/Employee Count
51-200
Goals/Needs
Responsibilities
Define product roadmap, improve onboarding funnels, collaborate with engineering and growth to increase activation and retention.
Pain Points
Low-quality leads from marketing, poor conversion on product landing pages, long lead-to-trial times and no single source of truth for campaign performance.
Landing pages and site funnels are not converting traffic into qualified trial sign-ups at scale.
Root Cause
Generic, slow website with unclear value propositions and poor conversion paths; lack of tailored pages for target segments and weak lead capture mechanisms.
Reduce CAC by 25% and increase trial-to-paid conversion from 6% to 12% within 6 months by launching optimised landing pages and a lead qualification flow.
Outreach
Touchpoints
LinkedIn (targeted outreach + content), product-growth Slack communities, SaaS meetups and demo days, product-focused webinars, technical case studies, engineering/product newsletters, guest posts on SaaS blogs.
Alternatives
In-house-built website, low-cost page builders, generic agency websites. Sites Done Right offers faster iteration, templated conversion-focused pages and integrated lead capture tailored to SaaS.
Risks
Continued high CAC and slower revenue growth, difficulty meeting investor KPIs, product launches underperforming due to weak acquisition channels.
Benefits
Rapid deployment of segment-specific landing pages, built-in lead capture and analytics, A/B testing capability, and faster iteration without heavy engineering involvement.
Resource Ideas
Free 30-minute product-growth website audit with 3 tactical page recommendations and a sample conversion funnel specific to their SaaS use-case.
Tone Of Voice
Authoritative but pragmatic — data-led, concise, respectful of technical constraints.
Website Recommendations
UX
Fast, modular pages with component-based design so new segment pages can be spun up in days; clear hero that states value props for each persona; microcopy that aligns to product onboarding steps; built-in demo/trial scheduling widget; performance optimised for mobile and desktop.
Landing Pages
Fast, modular pages with component-based design so new segment pages can be spun up in days; clear hero that states value props for each persona; microcopy that aligns to product onboarding steps; built-in demo/trial scheduling widget; performance optimised for mobile and desktop.
CTAs
Use CTAs like 'Start a Free Trial', 'Book a 20‑minute Product Demo', 'Get a Custom Trial Link' and secondary CTAs 'See a Live Walkthrough'.
Content Ideas
Case studies showing CAC and conversion improvements, short explainer videos of the onboarding flow, comparison tables vs common alternatives, technical FAQ and integration guides.
Trust Signals
Logos of investor/backer companies, quantifiable case-study metrics (e.g., '2.3x trial conversions in 8 weeks'), customer quotes from product leads, GDPR/SOC compliance badges, performance benchmarks.
Content Recommendations
Role
Angle
practical
Experience Level
Knowledge Assumption
Pain
Avoid
Our website uses cookies to make your browsing experience better. By using our site you agree to our use of cookies.
