Oliver Green [Head of Growth | Manufacturing / Clean Energy]

Oliver Green

Head of Growth

Oliver runs growth for an investor-backed clean energy manufacturing startup. He needs a high-performing website that supports multiple funnels: investor relations, B2B sales and recruitment.

Demographics

Age

30-45
Gender

male
Job Title/Role

Head of Growth
Marital Status

Married
Salary

£70,000–£120,000
Persona Type

B2B

Company Info

Industry

Manufacturing / Clean Energy
Size/Employee Count

51-200

Goals/Needs

Responsibilities

Drive lead generation for commercial sales, support investor communications, improve SEO visibility and convert MQLs to sales meetings.
Pain Points

Current site lacks targeted funnels, poor tracking, slow content iteration and long dev cycles for landing pages and campaigns.
Metrics Affected

MQL volume, demo bookings, organic search rankings, cost per lead (CPL), campaign velocity.
Tactical Problem

Need to launch multiple campaign landing pages quickly and optimise for conversion while tracking ROI across channels.
Root Cause

Overreliance on engineering resources for web changes, no modular landing page system, and limited CRO expertise in-house.
Business Impact

Missed revenue targets, slower investor updates, and inability to rapidly test GTM hypotheses.
Dream Outcome

Deploy a modular website framework enabling the marketing team to launch new campaign landing pages in under 24 hours, reduce CPL by 30% and increase demo bookings by 50% within 6 months.

Outreach

Touchpoints

Growth and marketing conferences (Growth Marketing UK), LinkedIn Ads, industry newsletters, SaaS/tech growth Slack communities (for networking even if not a SaaS company), targeted account-based marketing (ABM) campaigns, CRO webinars.
Alternatives

In-house engineering builds, marketing automation vendors, enterprise agencies. Sites Done Right offers quick iteration, modular templates, analytics-first builds and CRO expertise.
Risks

Campaigns are slower and more expensive; poor data on what drives pipeline; missed partnerships and investor interest as web presence lags.
Benefits

Rapid landing page deployment, built-in analytics and tracking, CRO best-practices, dedicated support for iterative experiments.
Resource Ideas

Free 'Landing Page Speed & CRO' audit with a wireframe for one high-priority funnel and projected CPL reduction.
Tone Of Voice

Analytical, data-driven, results-oriented and collaborative.

Website Recommendations

UX

Campaign-ready modular templates, A/B test integrations, granular analytics dashboard, fast preview & staging for marketing, gated content flows for investor materials, and role-based access for marketing vs engineering.
Landing Pages

Campaign-ready modular templates, A/B test integrations, granular analytics dashboard, fast preview & staging for marketing, gated content flows for investor materials, and role-based access for marketing vs engineering.
CTAs

Use 'Book a demo', 'Request investor pack', 'Download technical spec' CTAs.
Content Ideas

Data-led case studies, downloadable one-pagers for investors, long-form SEO content for product use-cases, CRO experiment summaries showing wins/losses.
Trust Signals

Investor logos, partner certifications, press mentions, technical datasheets, measurable conversion case studies and clear privacy/security documentation.

Content Recommendations

Role

intermediate
Angle

strategic
Experience Level

intermediate
Knowledge Assumption

intermediate
Pain

How to rapidly test and launch campaign landing pages that convert and produce measurable pipeline.
Avoid

High-level branding fluff without metrics, vague promises about 'growth' without clear experiments.