eBook

Copywriting

Research, write (est. 2,000 words) and optimize a downloadable ebook targeted at the vertical market audience. Does not include design.

Landing Page

Draft and publish landing page with ebook download.

Visual CTA

Create a call-to-action button in varying sizes to use on blog posts and throughout website.

Promotional Blog Post + Upload

Draft and publish blog post (est. 400 words) introducing the ebook.

Outbound Email Workflow

Create a 3-part email workflow for existing leads featuring the ebook and related content.

Ebook Download Lead Nurturing

Write and automate 3-part email workflow to nurture leads that download the ebook.

Social Shares

Draft and publish 10 – 15 posts to promote the ebook on Facebook, Twitter, LinkedIn.