Whitepaper + Fact Sheet

Whitepaper + Fact Sheet

Create shortened version (500-1,000 words) of the whitepaper as a downloadable fact sheet for readers that just want the highlights. The fact sheet can be used in sales process, as a website download or as part of the lead nurturing email workflow.

Landing Page

Draft and publish landing page for whitepaper and/or fact sheet download.

Lead Nurturing

Write and automate 3-part email workflow to nurture leads that download content.

Social Shares

Draft and publish 10-15 posts to promote content on Facebook, Twitter, LinkedIn.

Image Social Shares

Design 3 images with quotes/excerpts from the ebook/case study/whitepaper for social media shares.

Visual Blog CTA

Create a call-to-action button in varying sizes to use on blog posts and throughout website.