Whitepaper + Fact Sheet
Create shortened version (500-1,000 words) of the whitepaper as a downloadable fact sheet for readers that just want the highlights. The fact sheet can be used in sales process, as a website download or as part of the lead nurturing email workflow.
Landing Page
Draft and publish landing page for whitepaper and/or fact sheet download.
Lead Nurturing
Write and automate 3-part email workflow to nurture leads that download content.
Social Shares
Draft and publish 10-15 posts to promote content on Facebook, Twitter, LinkedIn.
Image Social Shares
Design 3 images with quotes/excerpts from the ebook/case study/whitepaper for social media shares.
Visual Blog CTA
Create a call-to-action button in varying sizes to use on blog posts and throughout website.
