The roadmap to a Site Done Right

A successful site should generate traffic, convert visits to leads and help you close more business

Getting your Home (page) in order

Your sites homepage is often the beginning of your visitors web journey, so getting this right is essential to convert the right number of visitors to leads.

Let's take a look at this anatomy of a great homepage.

Learn the 7 steps
Build trust with your visitors

If you don't work towards building trust, you won't convert visits to leads. Here are some great ways to build trust.

Include your brand logo

Including a well designed, professional company logo helps to show that you are a genuine business and encourages visitors to engage with your site.

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Create an about us page

Include an about us page with images of the company owners, staff in uniform, sign-written vehicles and your office space to build trust with site visitors.

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Include social proof

When customers provide feedback it will increase your brand’s trust. Including the persons name, role and organisation adds weight to the testimonial.

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How many people are visiting your site?

Link your website with Google Analytics so you can see how many people are visiting your website. View a nice summary on your dashboard home or go to Google Analytics for detailed reporting about your visitors.

Google Analytics Guide

Getting your Home (page) in order