3 great ways to get a good quality and quantity of local work for trades

Posted by Site Owner
Last updated 2nd January 2021
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Finding ongoing work as a tradesman in your community can often be a difficult process. It really does take time to build up a good quantity of quality local work that you can start making a living on. You may find yourself falling a little short on success especially if your business is already operating on an early startup budget.

Throughout this article, we will deliver three great solutions that leading tradesmen are using in order to improve the quality and quantity of local work that they are able to access. Check out these three great strategies for tradesmen to secure more work below:

Attending local events

Improving your local SEO efforts

Strategic partnerships with other tradespeople
Martin Luther

No merchant or tradesman would set himself to work if he did not hope to reap benefit thereby.

Martin Luther
Attending local events

Attending a local event in your community can almost be like an extended sales pitch. Heading to a local networking group, knowledge exchange or even a festival (as strange as it may seem) is a fantastic way that you can meet people in the community as well as get your brand out there.

By bringing along a few business cards and being with people face-to-face you can introduce yourself as a local tradesman. When you start to get along with some people in the community and make regular appearances at these local events, it's likely that you're going to start getting a lot of phone calls and e-mails.

When people feel more connected to a tradesman or service, it's much more likely that they're going to call them over, rather than looking for a brand new service provider in the phone book. Whatever forum you find works best for you and your business, you can be assured that networking close to where you ply your trade is an excellent opportunity for free advertising.
Improving your local SEO efforts

Local search engine optimisation is a marketing tactic that is commonly used amongst tradesmen. On your website, there are a number of keywords that likely draw your audiences from search engines and social to a particular web page(s) within your site. Having locality (and geographic locations) linked to your key services stands only to benefit your business given that today's search engines often sort the data they display around location alongside multiple other factors.

This means that you can optimise your website using local keywords that encompass the geographical locations you're able to cover. Ensuring that each header text area (H1) and supporting text (somewhere within your H2-H6) contain the keyword your targeting is of quintessential importance. Examples of keywords a tradesman may go after might be "Roofer in Sheffield" or "Manchester Tree Surgeon".

Doing the above actions could be a huge help in attracting buyers in need your services. The upside is they'll most likely be based in areas you are happy to travel to and can access with ease. To accompany this action, we'd also advise on creating a Google business page which not only links viewers back to your site but drastically improves your local SEO value and helps with getting you found in local business listings.

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Strategic partnerships with other tradespeople

Getting a great partnership with other strategic trades can be of great assistance. There are always tasks which require a range of skills, and somewhere you'll find the pulling together of talent is with renovation projects, homebuilding and other concept through to execution based works.

Discovering both inventive and non-inventive ways of introducing yourself to local tradespeople will pay off enormously when referring work to each other in and around your hometown. Getting to know a local electrician, for example, could help your construction business, working with a local plumber could also help you secure work as a cabinet maker for a bathroom installation.

By working with and referring other trusted contractors within your community, you can form strategic trade relationships that are mutually beneficial.
Like what you've read?

If you like some of these solutions and you feel as though they can help you overcome the challenge of getting a good quality and quantity of local work in your area, please share this article and start helping out other tradesmen.

Please feel free to reach out in the comments section, and share your own ideas, just in case we missed anything!
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