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What we like- Rich and bold colour palette
- Clear call to action in website header
- Simple navigation to each service/sub service
They could improve- Quality of spotlight images are a bit blurry
- Testimonial/review designs are underwhelming
- Pages are text-heavy (poor image/text ratio)
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What we like- Unique spotlight design with boxed content in centre
- Rich use of service and vertical/niche pages
- Clear calls-to-action across site
They could improve- Some solutions could benefit from extended content
- Including more case studies could aid social proof
- Integrating testimonials from 3rd parties (i.e. Google)
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What we like- Beautiful benefits bar on homepage
- Clear navigation between commercial and residential services
- Sticky header makes traversing the site easier
They could improve- Content is sparse across the site, white space could be used more effectively
- Broken/missing social icons in footer
- Broken gallery of completed works
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What we like- Great use of postcode search in spotlights
- Clear calls-to-action header (book online, or call for a quote)
- Lovely stylisation of images with ticks
They could improve- Better support and use of space for wide screen devices
- Spotlights can feel cluttered (reduce the amount of text)
- Accreditations bar could be tidied to use consistent image sizes
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What we like- Clean header design in brand colours
- Appropriate image choices of completed work and in-situ
They could improve- Lack of sticky header makes navigation difficult on longer pages
- No header CTA or contact info
- Speed of spotlight transitions can be vexing on the eyes
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What we like- Large bold call-to-action in header for emergency callouts
- Menu follows website visitor as they scroll
- Effective use of FAQs across services pages
They could improve- All CTAs lead to call now, no dedicated options to submit project request online
- Colour palette is very dense (use of some lighter elements would help)
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What we like- Clean and consistent design follows through to all web pages
- Great use of an interactive web form
- Coverage checker for postcode searches
They could improve- Absence of a blog means content is updated less frequently
- Services pages could use additional content to support with SEO efforts
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What we like- Live chat integration
- Consistent colour palette with branding/logo
- Clean and sharp imager across site (including spotlight)
They could improve- Header and menu is very busy (animated gif)
- Font sizes can be hard to read for those with eyesight issues
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What we like- Effective use of full screen spotlight and overlapping menu
- Clean, spacious design is easy on the eyes
- Fantastic choice of imagery across site
They could improve- Site is missing a security certificate (a big no-no, especially in 2021!)
- Absence of header calls to action (or elsewhere for that matter)
- Styling issues occurring across site (development updates needed)
![[gui_pre_title]Free resource[/gui_pre_title]Do you have your PAWS on marketing success?](https://sitesdoneright.app/wp-content/uploads/gui-cache/sites/1/image/paws-cover.id962.v1610309085.fit-to-width.1280.fp-c.q72.98a94a3ab7.avif)
