3 energetic ways that electricians can market their way to new horizons

What would it mean to you as an electrician if you were able to source revenue streams you're confident will secure your future growth?

If the opportunity presented itself today, and you knew you could make headway over other players in the market, how quick would you respond?

When it comes to making money, sometimes the entity which moves the fastest will capture more significant market share. If you're a proactive business owner who thinks in this way, take a look at our 3 recommendations for giving you a turbocharge:

• identifying unique areas of work that can generate good profits
• promoting services and products which offer upsell opportunities
• monitoring market activity and the mentions of your brand online

By having an eye for where innovation is happening in your industry and further afield, you'll stay ahead of competitive forces and also usurp other sectors in the process. Sometimes decades before a significant shift occurs, there are forewarnings of the inevitable. However, a failure to be a trendsetter leaves many electricians ambling along. The last thing you want is to be solely following the dictates of the market, unable to craft a space where you are entering new sectors unexpectedly like a thief in the night. Ideally, you want to set the path on which you travel, filling it with the work you enjoy doing and which you are more than aware will generate your profits moving forward.

Now many ideas come to mind in this regard, but let's look a two in particular. These are both subdued in the drive of authorities worldwide to move societies away from a dependency on gas. In this regard, two things come to mind as far as humans are concerned, namely the removal of gas-powered appliances to the home, and the future requirement for electric-powered vehicles. For both instances, opportunities to thrive exist. So, why as an electrician would you not go full force ahead with the installation of electric boilers? It rings true even more when you think of the number of central heating engineers today, that don't hold the electrical qualifications to fulfil this? Similarly, not many electrical contractors are springing up as fitters of charging ports for electric vehicles, despite the increased uptake in this mode of transportation.

If you are not sure what fields may work best for you, why not look at fielding polls and questionnaires online to get a general feel from the market and your users about what they'd like. Similarly, use question-and-answer platforms like Quora to tap into a world of budding boffins who have views based on experience, their wants and qualitative research. The outcomes of such proceedings are that you will receive inflated knowledge and perspective on pertinent affairs. Another smart tip we can share is to have a likeability scale within your case studies, where you could ask viewers to score how much they'd like to receive a similar project or believe its beneficial, game-changing or worthy of reward.

Deal with a request as its presented, but also seek other chances to expand on you might initially offer. Being able to gain more work from a prospective buyer or existing customer isn't as difficult as it seems. You have to be patient on occasion, knowing that it may not all take place in tandem. When dealing with a presented challenge, examine your procedures and work out where the best time to ask about other tasks which may exist. Pose questions around what might be the intended future works a customer is looking to get done. Don't be afraid to quiz someone you're working with about what would be the perfect setup of the premises if current blockers (e.g. financial, time, consent etc.) weren't issues at a later date. From here use your imagination to discover where your expertise fit in the mix and offer yourself to review the planned works and quote accordingly (even if it means bringing a trade partner onboard).

Alongside these matters, take a look at the product ranges you prefer to use. Are you able to group particular items by brand or function? Can you get added support, training or accreditation from suppliers? If there are systems you know work well, don't be scared to speak to their benefits and tell the story as to why buyers should consider having them present at their properties over others. In a world where consumers have many choices, you should take durability, safety and reliability, advocating for solutions which draw-out on these unique selling points. Not all merchandise is built equal, so you should want your name to be associated with what you deem best for the scenario under consideration. Also, it allows you to present different options within your recommendations to avoid being perceived as a one-trick pony.

Within your website, you can use an accreditation bar which remains in the footer of your multiple page types. On it, you should have the logos of the brands you work with or whom you hold accredited or preferred installer status. You should also develop exclusive solutions-based landing pages with a slight twist. Instead of going after a particular demographic or niche, you make mention of the brands you work with, who benefits from their products and when someone might want to contemplate using them. Finally, in your general services and solutions pages, you should have a relations section to interlink the two and close the loop. By this, it means on a service page; you have an area stating 'this is the perfect fit for' where you make mention of the niches you work with, with clickable links to their corresponding pages and vice versa.

Have you ever heard the term 'any publicity is good publicity' or it's occasional connotation 'there's no such thing as bad publicity'? Well, this more than applies in this instance. It's better to have been seen than to go a lifetime unnoticed. You don't have to be proactive in giving a reply to every reference made about your company; however, you should keep a record of what's said and record anything which affects you for the better or potentially, the worse. The way your responses work best is in your associated actions, having learnt something you weren't quite aware of before it being raised. From this should sprout new concepts, theories and beliefs on how you will advance your operations and grow.

Where you notice positive things stated about your performance, manoeuvre yourself to amplify these messages. Please take advantage of these accolades and recycle them multiple times over, in as many formats possible. It would also be helpful if you take the simplest of statements and build them into educational content which sheds light on a topic of interest. The respect and custom you could generate by addressing genuine remarks will make you an army of advocates who go on and refer you whenever requests related to your broader offering get raised. The aim here should be to exude satisfaction so that at no stage, there is a disconnect between you, your user base and anticipated clients.

There are a few web activities that can ensure you fulfil this solution to the fullest. Firstly, look at developing a press release section on your website where you add any upbeat media which bigs you up. It would be best if you also scan your social media channels, and the networks at large to see who has mentioned you. When this occurs acknowledge this by either saying thanks or inviting an extended conversation. Also, create FAQs which you link to keywords so that you are found in search engines whilst getting the kudos of being a problem-solver. In tandem, you should also reflect on the terms connected to the subject at hand. Go on to elaborate further what they mean to the customer and the running of your business. A special place to house these insights is in a glossary section of your site.

We trust that as an electrician (or member of any other trade) this advice transforms your occupation.

If you can see new ways of working, please do expand on them. We would love to make mention of your thoughts in our future writing, so please do use the comments section below to provide your input.

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